I’m torn on Ocho’s tactic here. On the one hand (right hand), this seems an obvious plug for his homeboy DJ Kahled. If famous athlete X is risking a citation to bump a record, you can bet your bottom dollar his followers will suddenly find themselves strangely compelled to spend $9.99 downloading an album by a DJ they’ve never heard of. It’s subliminal messaging akin to that of the perv's from old school Disney who used to animate creepy messages into the Lion King's constellations. Though on second thought, Chad’s intention is pretty obvious, and those Disney guys, I’m not entirely sure what those Disney guys were getting at.

On the other hand (left hand, obviously), Ocho presents an unquestionably brilliant tactic for showing your neighbors who rules the roost. You’re having a party? Call the cops on everyone within a mile radius. Rattle the po-po with a few unsubstantiated claims, i.e Mr. Jablowski’s tarpped off summer mulch may be covering something a tad more nefarious than mulch...