When the New Jersey Nets move to their new Brooklyn arena in a couple years, they will more than likely leave their "Nets" nickname behind in the Garden State, as news came out this week that team lawyers have trademarked the name "Brooklyn New Yorkers." While the name is nothing too riveting (or good for that matter), the team's decision to fully embrace the culture of Brooklyn, which is the hipster capital of the world, is quite interesting. Tauntr was able to get its hands on artist renderings of the new Brooklyn New Yorkers logo, uniforms and mascot, which, as you can see, fully embrace the hipster image.
Logo:
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With the famous Brooklyn Bridge in the background, the New Yorkers logo incorporates many of the elements that define the hipster image. A pale Caucasian man in his mid 20s,...
