Lloyd's of London Insurance Publicity Stunt Brainstorm

Proctor and Gamble recently went to insurer Lloyd's of London to figure out how the company could best drive publicity to one of its brands by taking out a policy on a notable trait of a high-profile sports figure. Ultimately, Lloyd's of London recommended that Proctor and Gamble use the Pittsburgh Steelers’ Troy Polamalu’s famed hair to promote its Head and Shoulders shampoo brand. Prior to making that decision, though, here are some of the other ideas that the insurance company was considering.

TAGS: NFL, Pittsburgh Steelers, Sporting Goods

Embed

Copy and Paste this code in your blog or website.

Your name: *

Your email: *

E-mail(s) of recipient(s): *

You may enter multiple emails

Type your message: *

Whatever you type here will be attached to ecard

Notify me when the card is picked

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters (without spaces) shown in the image.

Preview of this E-Mail

Facebook

Twitter

StumbleUpon

0 comments

POST NEW COMMENT

You aren't logged in, stupid. Sign in using your TAUNTR login or Facebook Connect:

Comment: *

Your name: *

E-mail: *

Connect

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters (without spaces) shown in the image.

Harrison's Tackling Pillow

Added 1 year 4 days ago

The Steelers’ James Harrison is about to play in the Super Bowl, but don’t think that’d make him happy. When asked if he’d try to hurt anyone during the game, the...

0 comments

SEC Teams Bid For Newton's Talents on eBay

Added 1 year 12 weeks ago

Note: Click on image to enlarge. There is an ongoing investigation into whether or not current Auburn QB and Heisman Trophy favorite Cam Newton accepted money in a pay-for-play scheme to...

0 comments

Shocking World Series Champion Giants Memorabilia

Added 1 year 13 weeks ago

Steiner Sports Collectibles recently began selling Tim Lincecum Dirt Plaques. Seriously, for the price of $19.99, Giants fans can purhase a 4x6 Dirt Plaque, which contains a “capsule...

0 comments

Patriots Get Brady's Haircut

Added 1 year 14 weeks ago

Tom Brady has gotten a fair share of crap for rocking the Justin Bieber hairstyle this season. Hell, even Justin Bieber dissed him in a freestyle rap, and getting hated on by a pre-...

1 comments

Five Tauntr Approved Halloween Costumes

Added 1 year 15 weeks ago

Not sure what you're going to be for Halloween yet. Well, if you're a sports fan, we have your back, as you can take your pick of five recommendations shown above. You can choose from Cigar...

3 comments

Modern Sports Issues As Told By Dr. Seuss

Added 1 year 15 weeks ago

Many have wondered why Theodor Geisel, better known as Dr. Seuss, never published an illustrated book about sports. Given that Geisel covered most prominent topics throughout his...

1 comments

The Official Pro Football Suspension Shop

Added 1 year 15 weeks ago

The National Football League has made a concerted effort in recent weeks to crack down on helmet-to-helmet violence. This week, the league even handed down fines to three players—...

0 comments

The Shock Jock: Ensure That Your Professional Athlete...

Added 1 year 16 weeks ago

From David Beckham and Brett Favre to Wayne Rooney and Tiger Woods, a new professional athlete seems to get in trouble for adultery with each passing week. As a result, the perception out...

0 comments

Ben Roethlisberger's Pre-Ines Sainz Interview...

Added 1 year 16 weeks ago

Inez Sainz is returning to work. Sainz said this week that she would not return to the locker room, though, and instead will conduct interviews with players on the field or the sidelines....

0 comments

Tauntr App Review: Miles Madness

Added 1 year 17 weeks ago

For some reason, the LSU Athletic Department recently released an iPhone app about head football coach Les Miles. Today, tauntr.com reviews the brand-new Miles Madness app, which includes...

1 comments

MLB's New Freak Injury Prevention Poster

Added 1 year 17 weeks ago

After receiving harsh criticism for how it handled the safety of players who suffered head injuries, the NFL implemented a new policy on how to handle concussions earlier this fall. The...

0 comments

Tauntr.com Exclusive Brett Favre Dong Photos

Added 1 year 17 weeks ago

Deadspin.com reported this morning that Brett Favre sent a picture of his dong to Versus' Jenn Sterger when both were working for the New York Jets two years ago. Sterger, never one to turn...

1 comments